Bottom-Up and Top-Down attention

Bottom-Up and Top-Down attentionBottom-Up and Top-Down attention

We are currently living in what has been dubbed the new attention economy. Psychologists and economists argue that consumers’ attention spans are a finite and valuable resource for which companies compete. The evidence for this is all around us: clickbait news headlines, overly-dramatic YouTube thumbnails, and apps pinging your phone with constant notifications are all vying for your attention. With the internet and its limitless information always at our fingertips, is it any wonder that many of us are having trouble focusing?

In this article, we’ll take a deep dive into the neuroscience of attention and discuss several external factors that can impact our ability to focus.

Bottom-up and top-down attention

Impact of sleep and stress on focus

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